A smashing time

redfactionPR companies do some bizarre things to promote their games. It was only last month that Edinburgh Zoo renamed the UK’s sole wolverine to Logan to “celebrate” the release of X-Men Origins: Wolverine. THQ can top this – to get Red Faction Guerrilla in the public’s eye they packed a car with 100 copies of the game, chained a sledgehammer to it, and waited to see what happened.

Obviously, you can guess. Apparently though not everybody was interested in taking a copy of the game home – some just gave the car a whack and walked away.

I think it’s a bit surprising that nobody was around to hand out goggles. What if somebody took a blow to the windscreen and ended up with glass in their face? That would be a PR nightmare!

Matt Gander

Matt is Games Asylum's most prolific writer, having produced a non-stop stream of articles since 2001. A retro collector and bargain hunter, his knowledge has been found in the pages of tree-based publication Retro Gamer.

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