A quest to find a copy of Fuse today proved fuseless. Sorry, fruitless.
Admittedly, we didnâ€™t stroll into GAME â€“ the one place thatâ€™s almost guaranteed to be stocking EAâ€™s new shooter â€“ but Tesco, Asda, Morrisons and Sainsburyâ€™s all appear to be giving it a miss.
It was revealed last year that supermarkets now sell more games than not just GAME and HMV but also Amazon. As such, itâ€™s hard to imagine Fuse entering the chart at a particularly high position next week.
We can only speculate why the supermarkets arenâ€™t stocking it. The most obvious possible reason is that reviews havenâ€™t been great â€“ the Metacritic currently stands at 63% on Xbox 360 and 67% on PS3. It should be noted however that poor reviews didnâ€™t stop the likes of Tesco and Asda from stocking Activisionâ€™s terrible The Walking Dead tie-in.
Another possible reason is that Fuse has been rather under the radar. Weâ€™ve seen a few banners on gaming sites and a spot of promotion on Xbox Live for the recently released demo, and thatâ€™s about it.
Although this article may seem a little trivial, it does illustrate how tough it can be to launch a new IP. If super publisher EA canâ€™t get supermarkets to stock a new franchise, then what chance do smaller publishers have?