Japanese publisher Spike, who release many western games in Japan, recently asked over 6,000 Japanese gamers if they’d rather play Western games with subtitles or dubbing.
The â€œwinnerâ€ was subtitles with 49% of the vote, followed by 47% with dubbing. 4% just simply didn’t care. Or words to that effect. The breakdown for specific genres though is a little more mixed – 59% percent want dubbing in first person shooters but for RPGs only 45% percent want dubbing.
If you read Japanese and give two hoots, there’s a dedicated website of the findings.