SEGA’s Pocket Power toys – “Power that Packs in your Pocket!”

During the ’80s and ’90s, SEGA often dabbled outside of console and arcade games. The toy market was particularly enticing, eventually resulting in Yonezawa Toys – Japan’s largest post-war toy manufacturer – being absorbed into the company in 1991. A few years prior, SEGA teamed up with American toy manufacturer Tyco, best known for their …

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