More ironing for your mum

If you’re a gamer that likes to wear clothes, then you’ll like purveyors of quality gaming attire Casually Hardcore. Website owner Marc let us bend his ear for a while to talk about his booming business.

Games Asylum: How long has the site been running for?

Casually Hardcore: The site has been running for nearly three years. In that time we’ve brought on multiple partner stores for other gaming sites and pod-casts such as This is Joypod. We introduced a range of video game inspired posters to brighten up any gaming room and managed to offer our gamer shirts from $15/£11.

We started out with only a handful of designs and have now grown to over 80. We’re also ready to launch our new range of Urban Gamer shirts in the next few weeks – you’ll find further details on the site.

GA: What are the most popular shirts?

CH: Our Alan Wake shirts are currently doing well thanks to the game’s release a couple of weeks back but our biggest sellers are either game based slogans such as ‘I don’t need to get a life, I’m a gamer I have lots of lives’ or our graphic based designs that subtly reference a game without it being geeky or obvious. Our zombie shirts have a huge following too!

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