Will there still be videogame magazines on the shelves in 10 years time? Iâ€™d like to think so, but the latest ABC figures for UK magazine circulation suggest otherwise.
Out of the 14 magazines listed, only The Official Xbox Magazine saw a rise in readersâ€¦ if you can call 25 extra readers a rise. The Official Nintendo Magazine and GamesMaster took the biggest hit, each seeing a loss of around 6,000 readers.
Iâ€™m surprised by this as GamesMaster has recently re-launched and usually comes with free gift such as last monthâ€™s Mortal Kombat 3D mouse mat and this monthâ€™s Zelda belt.
The ABC figures in full, courtesy of MCV:
Official PlayStation (Future)
Official Xbox (Future)
Official Nintendo (Future)
July – December 2010: 15,325
January – June 2010: 14,288
July – December 2009: 18,527
Xbox World 360 (Future)
July – December 2009: 26,532
January – June 2009: 26,092
Adding insult to injury, ABC have also published figures for licensed kidâ€™s magazines. The Ben 10 magazine sells an astonishing average of 71,104 copies while the Toy Story magazine debuted at 48,525.
Maybe itâ€™s time for the likes of EDGE to start sticking free freebies and such to their front covers?
I think you might be the only one interested in a Mortal Kombat 3D mouse mat, Matt. Do you even use a mouse mat? Does anyone?
The kids’ magazines sell because the brands – Ben 10 in particular – are insanely popular. Not because of the freebies.
The free gifts aren’t of interest to me, but I’m sure they are to somebody. If anything, they help a magazine become an impulse buy?
If kid’s magazines sell well because of the brand, why do they ALWAYS have a freebie attached? Even the Beano has a gift with every issue. In my day, that sold well just because it was funny and cost about 30p.
Those NGamer figures are downright depressing. If I’m being honest, though, NGamer undersell themselves in my opinion.
There’s lots of intelligent and passionate writing in there, but the colour scheme is a little heavy on the primaries. Plus, the freebies are a wee bit naff. I know Nintendo games generally contain colours that weren’t previously invented, but perhaps it’s time NGamer Magazine aimed for the readers they deserve?
I’ve been a fan ever since the early NGC days, but I do find myself feeling slightly embarrassed/hesitant when I consider recommending the magazine to someone who isn’t as enthusiastic about the subject as I am.
In an ideal world, ONM would be aimed at the casual and NGamer at the hardcore. Say, Nintendo fans age 15+, but I expect their readership is way below that.
I don’t mind the colours they use but the free gifts vary from ‘straight in the bin’ to ‘ohh, that’s quite nice’.
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