A couple of weeks ago, Activision announced an RRP of £54.99 for the snappily titled Call of Duty: Modern Warfare 2. Seems high.
This week the BBC caught up, and asked some people whether they like that price. Clearly they don’t. But at least we now know that Gary from Islington will “still buy it”, even though it’s “a bit too much”; and Chris from Bromley will “get it pre-owned”.
Unfortunately, we don’t yet know what they think of Chris Deering – formerly Sony’s big man in Europe – opining this week that £70 would be the right price for a triple-A title. But I know what I think: it’s hilarious.
His argument is that development costs more than ever before. But of course that’s because developers are ludicrously chasing ever more realistic graphics, rather than something that’s, you know, fun to play.