Seventy quid for a game?

A couple of weeks ago, Activision announced an RRP of £54.99 for the snappily titled Call of Duty: Modern Warfare 2. Seems high.

This week the BBC caught up, and asked some people whether they like that price. Clearly they don’t. But at least we now know that Gary from Islington will “still buy it”, even though it’s “a bit too much”; and Chris from Bromley will “get it pre-owned”.

Unfortunately, we don’t yet know what they think of Chris Deering – formerly Sony’s big man in Europe – opining this week that £70 would be the right price for a triple-A title. But I know what I think: it’s hilarious.

His argument is that development costs more than ever before. But of course that’s because developers are ludicrously chasing ever more realistic graphics, rather than something that’s, you know, fun to play.


Jake has been here since the beginning, with hundreds of reviews and countless other guff to his name. These days, not so consistent.

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  • Just read the article and Chris Deering is clearly not in favour of £70 games. He’s saying that the industry needs to control its development costs of triple-A titles to avoid that happening…

  • As Skunkfish said, he’s clearly not in favour of £70 games:

    “In order to price these games at a level where they would support an industry [as strongly as] they did ten years ago, they’d have to be sold at £70. But people just don’t have that kind of money.”

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