Span the boundaries

Read this: “our upcoming product will deliver an experience that will span the traditional boundaries of video game entertainment.” Span the boundaries? Surely that doesn’t really make sense. But hey: it sounds like it might mean something, and that’s good enough for a press release.

A press release announcing almost nothing, anyway. What almost nothing? This: Bioware and LucasArts are working together on something. As is traditional in such non-announcements – of which there are many in our little world of video games – there are no details of anything. Just hyperbole.

Here’s some more: it “will push the boundaries of the gaming market by utilizing the strengths of both companies to deliver an innovative, high-quality experience.” Which means precisely nothing.