The Nine O’Clock Not News

A lot of toss passes for game-related news. We throw stones in the glass house atop our ivory tower.

» The games industry is absolutely desperate to find someone with a personality. David Jaffe is that person, apparently, because he got a bit drunk and rambled on in front of a camera. Quite a few places were bafflingly taken by the man, but none more than Eurogamer. I bear the man no personal malice, but he’s not really got anything to say. At all. He’s not even an amusing drunk. In fact, he doesn’t look that drunk. Must try harder.

» Quotes from companies about the games they’re developing are of questionnable use at the best of times, for obvious reasons. But Ubisoft CEO Yannis Mallat calling the Wii version of Prince of Persia “fun and intuitive”, well, that’s news in CVG’s world. I don’t know about you, but he’s convinced me.

» For analysts to get into the news, they basically have to make stuff up. If it’s too obvious, no-one will report on it. That’ll be why one analyst this week predicted that Apple could move into the home console market. No real justification, but, you know, they might.

» Finally, good old IGN. You know you’re in for a treat when an article promises “A look at the packaging”. That’s why they’re market leaders.


Jake has been here since the beginning, with hundreds of reviews and countless other guff to his name. These days, not so consistent.

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