May 31
By Matt Gander In Blog No Comments

A quest to find a copy of Fuse today proved fuseless. Sorry, fruitless.

Admittedly, we didn’t stroll into GAME – the one place that’s almost guaranteed to be stocking EA’s new shooter – but Tesco, Asda, Morrisons and Sainsbury’s all appear to be giving it a miss.

It was revealed last year that supermarkets now sell more games than not just GAME and HMV but also Amazon. As such, it’s hard to imagine Fuse entering the chart at a particularly high position next week.

We can only speculate why the supermarkets aren’t stocking it. The most obvious possible reason is that reviews haven’t been great – the Metacritic currently stands at 63% on Xbox 360 and 67% on PS3. It should be noted however that poor reviews didn’t stop the likes of Tesco and Asda from stocking Activision’s terrible The Walking Dead tie-in.

Another possible reason is that Fuse has been rather under the radar. We’ve seen a few banners on gaming sites and a spot of promotion on Xbox Live for the recently released demo, and that’s about it.

Although this article may seem a little trivial, it does illustrate how tough it can be to launch a new IP. If super publisher EA can’t get supermarkets to stock a new franchise, then what chance do smaller publishers have?

Published Friday 31st May 2013 by Games Asylum

About the Author
Matt Gander

Matt Gander

Matt is Games Asylum's most prolific writer, having produced a non-stop stream of articles for the site since 2001. A retro collector and bargain hunter, his knowledge has been found in the pages of tree-based publication Retro Gamer.

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