Sony have gone for .playstation, .xperia and .sony. Microsoft are after a handful, including .microsoft, .xbox and .live – giving them the option of both xbox.live and live.xbox. Another Microsoft application is for .bing, which opens up the delightful possibility of badda.bing.
It’s presumably all a bit too online for Nintendo, so there’s no .wii or .virtualboy on the cards. But they’re in good company – Twitter, Facebook and eBay were among the other companies conspicuous by their absense.
At the other end of the scale, Google and Amazon have gone after 101 and 76 new gTLDs respectively. They’re both among the five companies interested in .game, but Google is one of only two parties interested in .dot – and I would have thought that dot.dot alone would hold more allure than that. But with just the application process costing $185,000, that’s a lot to pay for basically one novelty domain name.
The only other games company that jumps out of the list is Konami, but they’re only after .konami, which isn’t terribly interesting. Nothing from the likes of EA and Activision, for example.
There are some oddities in the list – which is worth a look if you’ve got half an hour to scan the 1,930 applications – but also some inspired choices. Who wouldn’t want a .ninja domain? Or what about .ooo – gamesasylum.ooo has a nice ring to it, don’t you think?
No sign of .cotton though, sadly.