Jul 30
By Matt Gander In Blog No Comments

A week ago videogame retailers were reportedly annoyed with the £129.99 price tag that Microsoft has whacked onto the Kinect. Many chains were expecting it to sell for less than £99.99 while a few even said that if it sells for any more than £100 it’ll flop.

Seven days later and their tune has suddenly changed. Despite a higher price than expected, retailers claim that pre-orders are flooding in with advance orders now expected to topple half a million in the UK by launch.

Grainger Games’ sales director Phil Moore had this to say: “The feedback we’ve had so far from our customers is that they feel the price is appropriate to the product. We have taken a large number of deposits for Kinect already and it is set to become our biggest pre-order to date. This tells us the device’s appeal has not been affected by the price point”

Sarah Jasper from The Hut Group agreed: “Based on our orders thus far, customers are clearly excited by this offering and price – and quite rightly so.”

In order to drum up even more pre-orders Mircosoft are taking the Kinect on tour round the UK. Dates are as follows:

Alton Towers – 31st July– 31st August
London Zoo – 7th – 22nd August
The Thames Festival in London – 11th – 12th September
Chessington World of Adventures – 21st – 31st October
Clothes Show Live in Birmingham (NEC) – 2nd – 8th December

Microsoft will also be setting up shop in Covent Garden which opens tomorrow (31st July) and will be open daily 10am-8pm. Rumours of Bill Gates making an appearance to serve cups of tea are currently unfounded.

Published Friday 30th July 2010 by Games Asylum

About the Author
Matt Gander

Matt Gander

Matt is Games Asylum's most prolific writer, having produced a non-stop stream of articles for the site since 2001. A retro collector and bargain hunter, his knowledge has been found in the pages of tree-based publication Retro Gamer.

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