Sony’s Phil Harrison gave a keynote speech at the Game Developers Conference today. But that’s not at all interesting.

What is more worthy of mention, is the announcement of LittleBigPlanet, a lovely looking new PlayStation 3 game. Cream over the trailer. Made by Media Molecule, the creators of Rag Doll Kung Fu, it shares that game’s neat physics and side-scrolling 2D/3D style. It’s being billed as “the first creative gaming experience for PlayStation 3″, which means who knows what. It’s got something to do with being able to customise your own little characters and build your own levels to share with friends. So, that’s nice.

At the same time, Sony announced PS3 Home, which is essentially a rip-off of Nintendo’s Mii Channel, with a few ideas stolen from Microsoft for good measure (things Sony said they weren’t at all interested in a few months ago). It’s a free download on the PlayStation Store, and lets you create your own little avatar and walk around rooms full of other avatars, making small talk. The presentation is straight out of The Sims. Is there anything about this concept that’s unique?

Is it worth showing a screenshot of it? Not really, but go on, have one anyway.

We’re not sure what to make of it. On the one hand, your avatar can have their own little apartment, which you can decorate in a fashion akin to Animal Crossing (officially our favourite game ever). Except it’s not charming at all, instead you decorate your virtual apartment with Sony game posters, Sony branded electronics, and your favourite Sony BMG Music legally downloaded MP3s. On the one hand, it’s a solidly built, well realised (if completely plagiarised) concept. On the other hand, it can fuck right off.